Finalists chosen to make quit-smoking ads in Pitch To Quit competition







Artistic director Dan Clancey with judges, Gippsland artist Pollyannar, Laura Duff from Latrobe Community Health Service, Latrobe business owner Sue Broadbent, Rebecca Cook from Quit Victoria and Latrobe youth representative Bellamy O’Callaghan.

Five finalists can start making their creative, digital quit-smoking commercials after being selected from a talented field of entrants in the Pitch To Quit competition.

Pitch To Quit called on the Latrobe Valley’s creative minds to pitch their ideas for a digital commercial that encourages the community to go smoke-free.

The finalists were chosen by five judges based on criteria including innovation, creativity, relevance, motivation to quit smoking, believability and the best use of evidence supporting people to change.

“We received 24 outstanding and creative pitches from members of the Latrobe community ranging in age from 16 to 54,” the Pitch To Quit artistic director Dan Clancey said. “Five of the pitches were submitted by people representing local businesses, the rest were from individuals.”

Pitches were submitted in a range of formats, including scripts, storyboards, animations and videos.

The five finalists are: 

Grady Just who pitched Save a Life

ScribbleVision who submitted Not Alone

Linden Hanley for Overcome the Hurdles 

Sarah Mangion who pitched A Better Path

Spectrum Productions for their submissions Its Time.

Each finalist receives $4500 for production costs and has two weeks to produce a commercial based on their pitch. The five completed ads will be shared online from 12 February where members of the public can view them and vote for their favourite.

The winner – whose commercial will may be used by Quit Victoria, Gippsland PHN, and other project partners in an online quit-smoking campaign – wins a $2500 Latrobe Valley gift card.                                                                                     

“It is essential to reduce smoking to address the high incidence of cancer, heart disease and lung disease, which are leading causes of death in the Latrobe Valley,” the CEO of Gippsland PHN, Marianne Shearer, said. “This is a great opportunity to make a difference. I can’t wait to see the finished commercials.”

The competition is being run as part of the Smokefree Latrobe Initiative, funded by the Victorian Government through the $27 million Latrobe Health Innovation Zone. Gippsland Primary Health Network (PHN) is running the competition, in partnership with Latrobe Health Assembly, the Victorian Government and Quit Victoria.

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